WEDNESDAY, MAY 13TH AT 12:00 PM EST
Underwriting Smarter:
Key Multifamily Assumptions That Make or Break Your 2026 Deals
This session, Key Multifamily Financial Assumptions for 2026, is an educational deep dive into how to underwrite multifamily real estate deals in a shifting market. Led by Rob Stanley and Clay Stanley of Shining Rock Equity, the discussion focuses on the core financial assumptions that drive investment performance. Attendees will learn how to evaluate rent dynamics, including concessions and true rent, assess realistic rent growth in the context of supply, and identify where value-add strategies remain viable. The session also explains concepts like gain to lease and highlights emerging opportunities, while equipping investors with smarter questions to evaluate sponsors and reduce risk in their decision-making.
The Truth Behind Rent Numbers
Go beyond headline rents, learn how concessions, such as free rent or discounts, reduce effective income and why relying on advertised rents can be misleading. The session also explains gain to lease, which shows how much current rents trail market rents, and when that gap represents real upside versus a temporary effect.
Rent Growth vs. Market Reality
Learn how rent growth assumptions are formed and often overstated. You will explore how new supply, local demand, and broader economic conditions influence rent trends. Instead of taking projected growth at face value, this section teaches you how to test assumptions using market data and timing.
Where Value-Add Still Works (and Where It Doesn’t)
Discover how to identify viable value-add opportunities in today’s market. Learn which property types and markets still support rent increases through renovations, and where rising costs or tenant pushback make that strategy less effective. It also covers how to evaluate renovation scope, expected returns, and execution risk. The takeaway is a more disciplined approach to identifying deals with real upside versus those relying on outdated assumptions.
Our Speaker -
Rob Stanley
Rob Stanley is the Managing Partner of Shining Rock Equity, where he focuses on sourcing and structuring equity for multifamily investments. With nearly 30 years of real estate experience—including acquiring over 1,000 single-family rental homes for institutional platforms—Rob specializes in connecting investors with tax-efficient, income-producing opportunities. He lives in Chapel Hill, NC, and is a graduate of the University of North Carolina at Chapel Hill.
American IRA, LLC, a South Dakota limited liability company, serves as a Third Party Administrator on behalf of the Custodian, New Vision Trust Company, a state chartered South Dakota Trust Company. As a Self-Directed IRA administrator we are a neutral third party. We do not make any recommendations to any person or entity associated with investments of any type (including financial representatives, investment promoters or companies, or employees, agents or representatives associated with these firms). We are not responsible for and are not bound by any statements, representations, warranties or agreements made by any such person or entity and do not provide any recommendation on the quality, profitability or reputability of any investment, individual or company. The terms "we" and "us" refer to American IRA, with an office located in Sioux Falls, SD.